Makers
Billy Smith
Surf + Skate = Sukräfte
A California native currently living in San Francisco. His years of dedicated, full-time work with Patagonia's wetsuit design and development team can be found along a coastline near you keeping surfers and watermen warm and happy in all types of conditions. After hours, he takes refuge in the garage tinkering with different Sporting-Sail concepts in pursuit to "reinvent the descent." His recent works have captured the imaginations of creative professionals worldwide and have been featured in TIME Magazine, The New York Times, The Wall Street Journal, San Francisco Chronicle, Los Angeles Times, CBS, FOX, and PBS. He now works full-time with Apple's industrial and product design teams at their headquarters in Cupertino, California.
2012-Present: Recruited by Apple's industrial and product design teams, where he works full-time at their heaquarters in Cupertino, California.
2010-Present: Sporting-Sails by Sukräfte, LLC featured in TIME Magazine, The New York Times, San Francisco Chronicle, Los Angeles Times, PBS, CBS News, Fox News, USC Marshall School of Business, and more. The product launches and begins to sell amongst the California surf and skate community. Building on strong local roots, the concept continues to capture international attention, expanding to a few select dealers in Japan and Switzerland. More products are in the works to be exclusively released on Korduroy.
2007-2012: Hired full-time by Patagonia, Inc. HQ in Ventura, California for product design and development of wetsuits and other neoprene related concepts. During this time, his brother, Nick Smith, begins resurrecting and resurfacing favorite skateboard decks with resin tinted carbonfiber and fiberglass; paving the way for early prototype skateboards used during initial field-tests of the Sporting-Sail.
2006-Present: Started Sporting-Sails by Sukräfte, LLC with his brother, Nick Smith, in 2006 - highlighting the innovation of the Sporting-Sail. Received B.A. in Business and Art Studio/Design (2003-2007) at Univeristy of Puget Sound in Tacoma, Washington in 2007.
2005-2006: Worked in sweater design and line merchandising at Banana Republic HQ in San Francisco, California. Reported directly to President. Pioneered innovative fabric blends and sourcing methods from top wool suppliers and knitting mills worldwide.
2004-2005: Die-cut operator and factory worker at a neoprene rubber factory in the port of Oakland, California. Supplied and manufactured silicone, buna, and cork rubber gaskets and o-rings. Picked through scraps and prototyped various products such as sandals and surf mats (which was later picked up by Patagonia in 2007 and sold worldwide).
2001-2003: The age of "Billy Bags." Self taught pattern maker and sewer. Garage based, handcrafted manufacturing in Mill Valley, California. Made to order bags from reclaimed materials and found objects. Over 200 individually handmade and sold throughout San Francisco and Marin County. First bag was constructed from 5 cotton balls, mom's kitchen curtain, a leather boot lace, and a rusted skateboard bearing used as a cordlock.